Creativity
On our journey towards making a case for the African child, with specific reference to Nigeria, we realized that everyone was guilty of the problem from the bottom to the top of the social class. We were aware of the challenges of advocating for a stop in a practice that benefits the system economically and socially, in the immediate and short term. But we knew the long-term consequences harbored grave implications. To keep the momentum going, we adopted a sandwich approach in our communication strategy toward reaching out to key stakeholders in our homes, schools, workplaces, the international community, and the government. We presented information that not only acknowledged the struggles and positive resources resident in African child and their environment but also pointed out the negative consequences of practices that negatively impact the mental and general wellbeing of the African Child. We achieve this using both traditional and scientific methods. This strategy facilitated the optimism levels and a solution-oriented view of our target audience (i.e., the African child & Family) thereby increasing our engagement with the public through advocacy and collaboration with other relevant stakeholders in the society.

Social Impact of the Idea

Empowering the Future: AMLI’s Child and Family-Centered Project has immediate, short- and long-term benefits to the social fabric of the African society. This project underscores the reeducation of the Africans on the significance of their collectivistic culture and its direct and indirect impact on the psychosocial well-being of the African child and family. The Project seeks to rebuild social relationships between parents and their children’s developmental outcomes, improve the quality of school life, and reposition the narratives of the African child on a global scale. The Project also aligns with the sustainable development goals set by the UN and other benchmarks by reputation international bodies.